Apple's iPhone 5 hit stores all over the globe on September 21, providing the consumer giant a increase ahead of the crucial end-of-year holiday season as rival Samsung Electronics walked up its legal task over key technology.
An estimated 600 people queued around the block from the Apple store in central Sydney and customers were limited to buying a maximum of two phones. In a rainy Tokyo, the lines stretched back several blocks.
went on sale first in Australia, where long lines recognized for the opening of the Florida company's Sydney store at 8 am local time
Apple has booked more than 2 million pre-orders for the device in the first 24 hours, double the first-day sales of the past iPhone 4S.
But South Korea's Samsung shifted to crash the party on the eve of the phone's debut, saying it planned to add the new device to existing patent lawsuits against its US rival.
Samsung and Apple are locked in patent battle in 10 nations and the stakes are high as the two vie for top spot in the booming smartphone market.Each companies are also raising marketing spending to promote their latest products ahead of the holiday sales quarter.
At the head of the queue was Todd Foot, who lined up with colleagues - all wearing clothing branded with their price comparison website logo - for three days. Staff from an online buyer and seller of used Apple products roamed the long lines offering free coffees.But most of those waiting were aficionados already hooked on Apple's earlier iPhones and best-selling iPad tablet computers.
Guerrilla marketers grabbed the first dozen or so spots in the queue in Sydney, with companies paying staff members to line up for several days in the hope of being photographed and interviewed for being among the first in the world to get their hands on the new devices.
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